TADS

General Requirements for Ad Content for All Ad Formats

What Can Be Advertised

  • Applications and Games: Advertising mobile applications and games, especially those that comply with Google Play and Apple App Store guidelines.

    Examples: mobile games, utilities, social applications.

  • E-commerce and Online Stores: Promoting online stores, offers, and discounts on products.

    Examples: Amazon, eBay, clothing stores, electronics stores.

  • Educational Courses and Webinars: Selling courses, seminars, and educational programs.

    Examples: online programming courses, language courses.

  • Productivity Services and Applications: Applications and services that help improve productivity and organization.

    Examples: task managers, calendars, note-taking applications.

  • Financial Services: Promoting legal financial services and products.

    Examples: banking applications, finance management applications.

What Cannot Be Advertised

  • Illegal Content: Any content that violates laws.

    Examples: sale of drugs, weapons, fake documents.

  • Pornography and Adult Content: Any sexually explicit content, including pornography.

    Examples: adult websites, escort services.

  • Fraudulent and Deceptive Offers: Any schemes that may mislead or deceive users.

    Examples: pyramid schemes, fake lotteries.

  • Violence and Hate Content: Incitement to violence, discrimination, and hate.

    Examples: extremist materials, incitement to ethnic hatred.

  • Intellectual Property Infringement: Advertising goods or services that violate copyrights or trademarks.

    Examples: sale of counterfeit goods, unlicensed software.

Available formats

TGB (Text-Graphic Block)

An ad in the form of a TGB (text-graphic block) has the following format requirements:

  • Image: 128x128, format webp/jpeg/png, size up to 20kb
  • Title: up to 30 characters
  • Description: up to 60 characters
  • Link: any length (we recommend using UTM tags and other methods to track the traffic received through it)
Example Image 1
Example Image 2
Example Image 3

Additional information

Our ad widget inserts the content of the ads into the part of the code specified by the publisher. This can be a component on the screen, a popup window, or another design solution – in all cases, we insert the content, and the placement method is implemented on the publisher's side. For example, if the ad block is planned to be displayed in a popup window after clicking the 'Speed up' button (see example screenshots above), the popup window is implemented by the application itself, and our widget is placed inside this content.