New advertising market, new opportunities
Mini apps are like regular ones but exist within Telegram. This fresh, low-competition market has high conversion potential and is set to become a top advertising channel
Where TADS fits in the Telegram ad stack
Channel-based ads run in subscriber feeds. TADS Mini App ads run inside apps users actively use. Many advertisers run both — here's how the formats differ.
Channel ad benchmarks combine self-serve platform documentation and typical direct-deal ranges. Figures vary widely by channel and region, and may have changed since publication.
These segments already see higher conversions in mini apps
🎉
Media buying agencies
Scale up your reach, reduce lead costs, and enjoy refined targeting options
🤖
Telegram channels and bots
Lower your CPM and advertise directly to Premium users
📱
Mobile games
Boost LTV by attracting diverse audience segments
🔐
Crypto & Web3
Reach crypto-active users with on-chain targeting and category-aware moderation
Advanced targeting
🌍
Geo & locale
150+ countries with city-level granularity
📱
Platform
iOS, Android, or Desktop Telegram
💎
Telegram Premium
Reach paying Premium subscribers
🔑
Wallet activity
On-chain TON Connect targeting (opt-in)
Wallet-based targeting requires user opt-in via TON Connect. Subject to Telegram and TON network terms of service.
TADS — top-tier mini apps advertising tool
Effective ad formats
Advertise within mini apps on Telegram through:
- In-app banners
- Rewarded ads
Exclusive targeting options
Target by country, language, OS, and reach audiences with:
- Premium accounts
- Positive Telegram Wallet balance
Practical analytics
Test targeting strategies with clear, actionable analytics for Telegram users
Loyal moderation & conditions
Flexible and fast moderation for web3 projects, low minimum deposit
Reach 25 million
TADS users
1,000,000+
Positive Wallet balance
7.64%
Premium accounts
20.6%
Web 3.0 gamers
Top regions
Tier 1
36,41%
Tier 2
34,24%
Tier 3
29,35%
20+ languages
English
56.06%
Persian
16.97%
Russian
15.41%
27% vs 73%
iOS or Android
Our partners
Client feedback
Chris James Murphy
TADS helped us directly target our user persona onto our mini app, their ads targeting worked well and the team has regular upgraded their systems to improve user acquisition over our time using the platform. They also ensure no re-targeting of the same users from their publisher...
Daniel Martinez
I found TADS to be reliable option for precise ad targeting on Telegram. The possibility to target only premium account users is the best feature so far. Overall, I achieved moderately good ROI through its audience segmentation and clear budgeting tools.
Mr Mitterna
TADS does a pretty good job with ad targeting on Telegram. It’s easy enough to use, and the reach is constatnly growing due to more and more mini-apps getting connected. I’ve noticed steady engagement growth, though results take some time. Would be great to see more a...
Eva
Using TADS has significantly boosted the lead generation for my mini-app. The customizable CPC and detailed analytics make it easy to manage campaigns and optimize costs, resulting in returns that surpassed native TG ads.
New tool, but
familiar flow
Set up your TADS account
in two clicks
Upload your creatives and choose
targeting options
Monitor campaigns with an intuitive dashboard
FAQ
instructions
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